Co-Founder & General Manager

Filiz Ehliz

Filiz is Co-Founder and General Manager of A Plan+.

Prior to this, she was Sales and Education Manager at Estee Lauder Companies Travel Retailing across Turkey, Eastern Europe, Balkan, Austria and Ukraine, North Africa. She had an international sales team to lead and train and international travel-retailers to serve.

Bringing more than 25 years’ retail and industry experience to her role, she began her career in Germany with Philip Morris as Promoter as a Student, Steilmann AG as Key Account Fashion Designer before moving to Gebr. Heinemann where she held roles as Trainer, Merchandiser and Marketing Coordinator Perfume and Cosmetics for different areas. Working for Gebr. Heinemann she was responsible for planning and execution of new airport duty free shops in her area, the entire staff recruitment and training for Perfume and Cosmetics as well as the coordination of all Beauty brands.

Filiz has a Degree in MSc. Textile and Clothing Engineering from Fachhochschule Niederrhein in Mönchengladbach and also a Postgraduates Studies in Industrial Engineering – Marketing & Logistics from Hochschule Niederrhein in Mönchengladbach, Germany. She was researching for her dissertation degree in cooperation with Gebr. Heinemann about Efficient Consumer Response and Merchandising Strategies.


Filiz´s native language is German and Turkish, she is fluent in English.